Potential customers of the software product are companies of the following industrial sectors:

• Power engineering, power transmission and distribution;
• Oil and gas;
• Ferrous and non-ferrous metallurgy;
• Mining;
• Chemistry and petro chemistry;
• Engineering and metal-working;
• Production of building materials;
• Food industry;
• Transportation and telecommunications;
• Retail;
• Defense and aircraft industry;
• Electronics;
• Pharmaceutics and bioengineering;
• Financial and insurance companies;
• Hotel networks;
• Medical companies.

It’s typical for big companies to have millions of equipment units and therefore millions of assets. For example a big oil refinery has about 500,000 equipment units, a middle one – from 250,000 to 350,000 equipment units. If a vertically integrated oil company has several refineries, oil fields, petroleum-product storage and distribution centers, petrol station network, consisting of hundreds or thousands petrol stations, then total number of assets will be estimated in several millions.

A big power plant contains hundreds of thousands of assets. A power transmission or distribution company has millions. There are more than 10 million assets in Federal Grid Company of Russian United National Transmission Grid. Many distribution companies have less powerful, but more numerous assets.

Food industry plants are not as big as oil refineries, but they are more common. Unimilk (before merging with Danone) had about 30 milk plants. Such giants as Nestle, Coca-Cola, PepsiCo have dozens of millions of assets worldwide.

There are a number of companies in each industrial sector listed above that have a large number of assets. Almost all big companies in such sectors as aerospace and defense; automobile industry, mining and metallurgy, oil and gas that implemented SAP ERP have large number of assets (some hundreds of thousands and more).

At first sight, companies that have adopted SAP ERP solution in such sectors as logistic services, education, R&D, professional services, banking and insurance don’t seem to hold many assets. Nevertheless, the holdings are very significant as well. Moscow State University, which adopted SAP ERP, owns large number of buildings, territories, equipment in Moscow and other regions. Banks with large office networks and large number of assets as a result of crisis implemented SAP ERP, e.g. Deutsche Postbank. In addition, insurance companies responsible for large number of assets implemented SAP ERP, e.g. world famous Allianz, Zurich.

Thus, more then 30-40% of companies using SAP ERP own large number of assets. Therefore total amount of potential customers of the software is around 10,000.

Government and municipal agencies might also be conducting technical maintenance and support of large number of assets.

The most interest in the product will show companies, government and municipal organizations that already adopted SAP PPM. According to SAP, there are more than 600 of active SAP PPM clients worldwide.